SGCC’s Consumer Pulse and Market Segmentation Study Summary

Download a free, summary copy of the Smart Grid Consumer Collaborative’s Consumer Pulse and Market Segmentation Study, a summary report provided to the public of SGCC’s research into the drivers and motivators of residential US electric consumers including the first wave of the findings, which build from the 2011 State of the Consumer Report of consumer segmentation by adding common motivational themes.

The Consumer Pulse and Market Segmentation Study sets out to establish solid measures of consumer awareness, favorability, and concerns about smart grid. In doing so it also identifies five distinct segments of residential electric consumers in the United States.

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