Download a free, summary copy of Smart Grid Consumer Collaborative’s Consumer Pulse Wave 4 results, a national telephone survey undertaken from August 15 to September 15, 2013 for SGCC by Market Strategies International. It is part of a series of consumer pulse surveys designed to track public awareness, favorability, and understanding of smart grid and its consumer benefits.
The survey determined that more than 60 percent of consumers are willing to pay an extra $2, $5 or $15 a month to support deployment of alternative energy. Less than 60 percent were willing to pay those amounts to improve reliability. The survey also tracked respondents’ impressions of smart grid and smart meters, likelihood to participate in related energy programs, and favorability toward alternative energy.
The report notes that consumer awareness of smart grid has remained relatively consistent over the last two years, with 53 percent of respondents never having heard the term “smart grid.” However, 54 percent of respondents who are aware of smart grid and its benefits are supportive, consistent with earlier “waves” of the survey.
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