SGCC’s 2015 Consumer Voices Summary

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Download below a free copy of the Smart Grid Consumer Collaborative’s 2015 Consumer Voices report, a 24-page study that brings to life the thoughts, actions and values that are driving consumer’s adoption of smart grid technologies. Consumer Voices provides a unique look at the factors that underpin consumers’ conscious choices as they relate to the smart grid, smart meters and associated products and services.

Through on-camera interviews, Consumer Voices provides an in-depth, qualitative understanding of the five smart grid Consumer Segments identified in SGCC’s Wave 5 Consumer Pulse Research. These five Consumer Segments (Green Champions, Movers & Shakers, Savings Seekers, Technology Cautious, and Status Quo) group together like-minded consumers based on socio-economic characteristics as well as their relative thoughts and actions toward energy usage, the smart grid, smart meters and associated products and services.



Get your instant, free copy of the study by filling out this short form. SGCC members, please click here for additional materials including videos on each of the 5 Consumer Segments and additional analysis. We will not share your information with any other organization: