SGCC State of Consumer Reports

Browse our previous State of the Consumer Reports from 2011-2016 that examine consumers’ attitudes toward their electrical needs and smart grid initiatives.


2016 State of the Consumer Report, an integrated analysis of what SGCC knows about smart grid consumer behavior that builds off of the findings of more than 5,000 consumer surveys. The report highlights six key themes that together characterize today’s smart energy consumer. A full report is available to members.
2015 State of the Consumer Report, an integrated analysis of what SGCC knows about consumer trends related to the smart grid after conducting in-depth research studies and talking to more than 7, 000 U.S. residential consumers to date. The report highlights the seven key themes and takeaways from the research conducted by SGCC in 2014. A full report is available to members.


2014 State of the Consumer Report, a report that summarizes SGCC’s 2013 priority to increase industry knowledge about how U.S. consumers are thinking about and engaging with grid modernization efforts. Based on SGCC’s 2013 research, the study organizes six themes related to how consumers think about and experience grid modernization. A full report is available to members.


2013 State of the Consumer Report, a report that summarizes what SGCC knows about the smart grid from the consumers’ point of view after conducting five in-depth research studies and talking to more than 4,000 U.S. residential consumers. The report ends with an overview of four utility consumer engagement success stories and includes actual testimonials from consumers, to show what success looks like and how it is achieved.


2012 State of the Consumer Report, a report that summarizes the lessons learned from three foundational pieces of research conducted by SGCC in 2011: SGCC’s Consumer Pulse Study; SGCC’s Consumer Segmentation Study; and SGCC’s Excellence in Consumer Engagement Study.


2011 State of the Consumer Report, a meta-analysis of consumer segmentation that covers all facets of consumers and the smart grid, including their knowledge of the technology and the best opportunities to engage them.