SGCC Research

The materials in this section are to be used for collaborative efforts to help educate and engage consumers on the benefits of the smart grid. The SGCC will continue to add valuable material to this section by conducting consumer research and collaborating on consumer materials – a vital process in our mission to listen, educate and collaborate.

Consumer Research

SGCC has conducted a quantitative survey of a broad representation of the public in order to obtain in-depth information about consumer priorities with regard to smart grid, smart metering and grid modernization. SGCC has also seeked a more precise understanding of the different practical consumer segments of the population and of how to develop messaging about the smart grid to best serve each segment.

Excellence in Consumer Engagement Study
SGCC has produced a study that examined 21 established national programs, paying particular attention to messages — both overt and underlying — used to drive awareness, interest and a call to action, as well as messages that drive understanding of why a modern electrical grid is important to consumers.

Consumer Pulse and Market Segmentation Study
SGCC’s research into the drivers and motivators of residential US electric consumers including the first wave of the findings, which build from the 2011 State of the Consumer Report of consumer segmentation by adding common motivational themes.

Consumer Pulse Wave 2 Study
SGCC’s wave 2 of research as a national telephone survey completed (November 12 to December 6) for the Smart Grid Consumer Collaborative (SGCC) by Market Strategies International. It is part of a series of Consumer Pulse Surveys designed to track public awareness, favorability, and understanding of Smart Grid and its consumer benefits.

Consumer Concerns and Education Fact Sheets

SGCC fact sheets take known research and summarize it into easy to read consumer guides to the issue and include graphics to help readers visualize the concepts.

Radio Frequencies and Smart Meters
SGCC has produced a fact sheet to address the concerns voiced by consumers, using research prepared by credible sources such as the California Council on Science and Technology, EPRI (Electric Power Research Institute), and others. Along with stringent FCC standards to protect consumers, current scientific evidence shows there is no known risk associated with radio frequency emissions.

Consumer Benefits
SGCC has produced a fact sheet to show how consumer benefits emerge with a new investment in our nation’s energy infrastructure called smart grid, our electric grid — which we trust to keep power flowing to our homes, schools, workplaces, and hospitals — modernized to match current technology. It combines information technology with power transmission to benefit your home, your community, and your nation. The fact sheet shows that there are many reasons why this new plan for the grid deserves to be called smart.

State of the Consumer Reports

Reports examining consumers’ attitudes toward their electrical needs and smart grid initiatives.

2012 State of the Consumer Report
Download a free copy of SGCC’s State of the Consumer Rreport, a detailed 28-page report that summarizes the lessons learned from three foundational pieces of research conducted by Smart Grid Consumer Collaborative in 2011: SGCC’s Consumer Pulse Study; SGCC’s Consumer Segmentation Study; and SGCC’s Excellence in Consumer Engagement Study.

2011 State of the Consumer Report
Download a free copy of SGCC’s 2011 State of the Consumer Report, a detailed 38-page report that covers all facets of consumers and the smart grid, including their knowledge of the technology and the best opportunities to engage them.

© Copyright 2011 Smart Grid Consumer Collaborative. All rights reserved.