Starting today, SGCC’s 2012 State of the Consumer Report is available to download.

The 2012 State of the Consumer Report summarizes the lessons learned from three foundational pieces of research conducted by Smart Grid Consumer Collaborative in 2011: SGCC’s Consumer Pulse Study; SGCC’s Consumer Segmentation Study; and SGCC’s Excellence in Consumer Engagement Study.

The report identifies seven prominent themes, derived from the study findings, and provides a consolidated view of key learnings and data supporting each theme.

The purpose of the 2012 State of the Consumer Report is to better position smart grid stakeholders to meet consumer needs and engagement preferences. It helps address the following strategic questions, critical for planning effective smart grid communication strategies and tactics.

1. What is consumers’ awareness of smart grid and smart meters, their favorability toward the technology and their interest in smart grid/meter-enabled programs?
2. What are the set of best practices that can help drive smart grid program enrollment and consumer acceptance?
3. What are the five consumer segments that represent the U.S. electric residential market and how do their distinct attitudes, values and motivations influence their willingness to participate in energy management programs?

Download the report here > >