About Efficiency 2.0: Efficiency 2.0 is a leading energy efficiency software and program administration company that helps utilities meet ambitious energy efficiency goals by supercharging customer engagement. Through its Personal Energy Efficiency Rewards (PEER) program, the company leverages behavioral psychology and consumer marketing best practices to deliver efficiency and customer engagement benefits to its utility partners.

Smart Grid Resources:
Under a Better Buildings grant from the Department of Energy, Efficiency 2.0 was tasked with launching EnergyImpactIllinois.org, a comprehensive online tool for engaging Chicago-area consumers with energy saving information, advice, and resources. To inform the design of its marketing efforts, Efficiency 2.0 conducted a study to uncover key behavioral drivers and information sources underpinning energy behaviors. Explore the report findings:

• Transforming Awareness into Action: Consumer Perceptions of Energy Use in the Chicago Metropolitan Area

Together with Matthew Harding, Stanford University Assistant Professor of Economics, Efficiency 2.0 developed a whitepaper evaluating online and printed report savings from CUB Energy Saver. CUB Energy Saver was an energy efficiency pilot program created by Efficiency 2.0 and the Citizens Utility Board (CUB) of Illinois to generate energy savings for Commonwealth Edison (ComEd) customers. Read the whitepaper:

• Rewarding Energy Engagement: Evaluation of Electricity Impacts from CUB Energy Saver, a Residential Efficiency Pilot Program in the ComEd Service Territory

In a PowerPoint that the company presented at the 2011 Behavior Energy Climate Change (BECC) Conference, Efficiency 2.0 compared opt-in and opt-out designs of behavior-based programs on a variety of measures. Find out more:

• Scaling Behavior-Based Programs: The Tradeoffs of Opt-In vs. Opt-Out Design

Efficiency 2.0 made a strong case for an industry transition toward a “Consumer First” approach to energy efficiency—a shift away from the “Technology First” tradition. Read the whitepaper:

• “Consumer First” : The Next Generation of Energy Efficiency

For more information about this SGCC member, contact Efficiency 2.0 or visit their website.

In 2012, SGCC will be recognizing a member each week, providing an organizational profile and highlighting the member’s accomplishments and output in the smart grid space. Order of recognition is random and all full and affiliate members will receive a spotlight.