2012 SGCC Annual Symposium

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Facebook Page: Smart Grid Consumer Collaborative
Materials: 2012 Symposium Materials
Pictures: 2012 Symposium Pictures

Partnering for Progress:
Communicating a Consumer-Friendly, Consumer-Safe Smart Grid
Smart Grid Consumer Symposium 2012

After years of focusing on technology, funding, and regulatory issues, the smart grid industry has at last turned its attention to its most important component, the consumer. Now the real work has begun: we must capture the hearts and minds of millions of energy end-users across the nation to guarantee the successful and widespread adoption of smart grid programs.

If a consumer focus is your priority, every activity at the SGCC Smart Grid Consumer Symposium 2012 will give you relevant and actionable intelligence that will transform your efforts. At the Symposium, you will:

  • Get the first look at the 2012 State of the Consumer Report, an expert analysis of our recent research projects, and take it home as a free hard copy or zip drive.
  • Discover the most effective methods for addressing consumer concerns about privacy and security.
  • Crack the code of consumer segmentation and explore how to maximize it in your organization.
  • Learn about SGCC’s Smart Grid Favorability Index and how it will help you keep your finger on the pulse of consumers over time.
  • Master the set of best practices proven by our research to help drive program enrollment and minimize consumer complaints.

Join us, so that together we may align our efforts and gain all the tools we need to bring about widespread understanding of the many benefits of the smart grid.

DATE: Monday, January 23, 2012
TIME: 1pm – 5:30pm, Cocktail Reception 5:30pm – 7:00pm
LOCATION: Henry B. Gonzalez Convention Center, San Antonio, TX
REGISTRATION: Closed

Agenda:
12:30 – 1:00 Registration
1:00 – 1:15 Welcome from SGCC Board Chair John McDonald, GE – Digital Energy
1:15 – 2:20 Unveiling of 2012 State of the Consumer Report

2:20 – 3:15 Exploring Customer Concerns: Privacy and Security
3:15 – 3:30 Break – Customer Success Story Videos
3:30 – 4:15 Unlocking the Mysteries of Customer Segmentation
4:15 – 5:15 Insights from the Best of 2011 Research

5:15 – 5:30 Concluding Remarks by Executive Director Patty Durand
5:30 – 7:00 Cocktail Reception

In Partnership With: